Brief
Create a modern, forward-thinking visual identity for the Sprints campaign, an AI innovation competition led by ARM Hub. Position the organisation as a leading authority in the Australian AI industry while capturing the energy and future-focused nature of the event through sleek, tech-driven design elements.
Outcomes
The campaign clearly communicated the opportunity for businesses to access grant funding to implement AI and advanced technologies. The bold, modern visuals reinforced ARM Hub’s credibility, making it easy for companies to recognise them as a trusted authority and engage with the program seriously.
Problems Solved
No Visual Identity for Sprints Initiative
Prior to the campaign, ARM Hub had no established creative direction for the Sprints initiative. The newly developed visual identity introduced a recognisable, modern, and cohesive look that elevated the brand, conveyed credibility, and attracted high-quality applicants aligned with the program’s goals.
